RAM previews Rampage in Europe on the Fieracavalli stage
Attending Fieracavalli 2025 in the role of main partner, RAM took the opportunity to introduce the Rampage model in a European preview to a community perfectly aligned with the product's placement. With this model, the first RAM vehicle entirely designed and produced in Brazil, the brand aims to redefine the concept of pick-up trucks. In front of journalists, interested audience and industry stakeholders, the brand unveiled the compact pick-up to validate the potential of a commercial launch that would represent the introduction of an absolute novelty on the European market: a premium compact lifestyle pick-up that would fill a gap between compact SUVs and traditional pick-ups, positioning itself in the heart of the C segment and thus satisfying the needs of customers on the continent.
“Bringing Rampage to Europe would mark a bold new chapter for RAM. With its uncompromising design, premium features, and powerful performance, Rampage is more than a compact pick-up — it’s a lifestyle statement. Fieracavalli is the perfect stage to showcase a vehicle that embodies RAM’s core values of strength, capability, premiumness, and cutting-edge technology, tailored for the European customer.” declared Fabio Catone – Head of RAM brand in Europe.
The preview strategy replicates the pioneering approach already seen with the RAM 1500: possibly anticipating the needs of European customers by bringing a product with distinctive features to a different market from its original one, with a value proposition focused on everyday driveability, without sacrificing load capacity, utility and capability typical of the pick-up world. Indeed, the Rampage is designed for those who seek a versatile vehicle, suitable for both daily activities and leisure passions, aiming to satisfy customers dissatisfied with the limitations of traditional mid-size pickups and SUVs, offering an alternative that combines comfort, drivability, and premium technological features. The model perfectly embodies the brand’s core pillars – force, capability, premiumness and technology – and is presented in two versions, both on display at Fieracavalli: the Rebel one, designed for off-road and outdoor activities, and the R/T one, with more sporty and elegant features, in line with the brand’s DNA.
Striking presence and exclusive details
The exterior totally embodies the RAM language for a ‘muscular’ stage presence from every perspective. Particular attention has been paid to the volume’s proportions: 5,028 mm in length, 1,886 mm in width and 1,716 mm in height ensure urban agility and stability outside the city. Attention to detail is evident in the full-LED signature of the headlights, which integrate dual-function lamps (high/low beam) and dynamic side indicators, emphasising the visual width of the vehicle. The fog lights are also LED with cornering function, supporting visibility on mixed surfaces and when manoeuvring, while the rear adopts a light cluster interface with graphics that, when illuminated, resemble the United States flag, with red stripes and the reversing light forming the stars and stripes. The Rebel version stands out for its exterior with technical inserts, extensive use of black and graphite finishes, specific 235/65 R17 All-Terrain tyres with Pirelli Seal Inside technology and functional off-road details; the trapezoidal wheels and grille feature an exclusive design. On the other hand, the R/T version focuses on a more streamlined and sporty aesthetic, with a visual set-up that reflects its performance: dedicated wheels, glossy black details and specific graphics on the bonnet. The R/T version also gets stiffer suspension springs and dampers, a 10 mm lower ride height, and 19-inch wheels with 235/55 tyres; the sporty package is rounded off by a black roof. The result is a compact pick-up with a 980-litre load bed, ideal for sports and professional equipment.