New Citroën C5 Aircross Shines at Strade Bianche
Following the announcement of its partnership with RCS Sport, Citroën had its first official outing on the international pro cycling calendar this past weekend. During the prestigious Strade Bianche, the New Citroën C5 Aircross SUV made its operational debut, accompanying the Tuscan race caravan along the picturesque dirt roads of the Sienna hills.
The race, one of the most spectacular and iconic classics of the cycling season, served as the first proving ground for the collaboration between Citroën and RCS Sport. Throughout the 2026 season, the brand will play a key role as the Official Car of the Giro d’Italia and of the main cycling competitions organized by the group.
In this context, the New Citroën C5 Aircross SUV played a fundamental role in supporting the race’s complex organizational structure: fleet vehicles escorted staff, race direction, and technical personnel along the route, handling with ease the dirt road sectors that make the event unique. The typical conditions of Strade Bianche (dust, cobblestones, and constant changes in pace) offered an ideal stage to showcase the model’s comfort, technology, and versatility, all in front of the large crowds gathered to watch the race.
Thanks to the solutions of the Citroën Advanced Comfort program and a technological package designed to support driving even in the most demanding situations, the C5 Aircross has proven itself to be a true “mobile operational unit,” capable of ensuring onboard comfort and reliability throughout long race days.
The debut at Strade Bianche marks the beginning of a strong presence throughout the 2026 cycling season: the New Citroën C5 Aircross SUV will also feature prominently in the other major classics and leading competitions organized by RCS Sport, all the way to the Giro d’Italia, providing logistical support and visibility to a partnership that brings together mobility, innovation, and passion for sport.