Toyota co-brands zero-emission buses with CaetanoBus
CaetanoBus, the Portuguese bus manufacturing company, and Toyota announced today the co-branding of the battery electric city bus, the e.City Gold, and the fuel cell electric bus, the H2.City Gold.
Over the past year, the Portuguese bus company has reinforced its international presence with surging sales of its zero emission buses throughout Europe. This growth reflects the increasing recognition of CaetanoBus’ engineering capability and cutting-edge technology of its zero emission products in the competitive European bus market.
With this co-branding, we reinforce the longstanding partnership with Toyota to the whole zero-emission buses business. This allows us both to demonstrate, on the one hand, technical capability and complementary technology, and on the other hand, a true alignment towards decarbonization
The city bus has a range of 400km and can be refuelled in under 9 minutes. This vehicle showcases both companies’ complementary technologies and engineering capabilities. It represents the first step in the co-branding strategy, which also includes the e.City Gold 100% electric bus. At the heart of the co-branding is a change of the vehicle badging to include both “Caetano” and “Toyota” logos, acknowledging Toyota’s strong visual recognition amongst European customers.
The co-branding of CaetanoBus zero-emission buses shows the confidence we have in our latest investment and our longstanding partnership with Caetano. It also underlines the importance that Toyota places on developing zero-emission mobility beyond cars, on our path to carbon-neutrality.
