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FIAT Debuts “500e Giorgio Armani
Edition” at Milan Fashion Week
On the occasion of the inauguration of the Milan Fashion Week, John Elkann, FIAT and Armani Collaborate on the 500e Giorgio Armani
Stellantis Chairman, and Olivier Francois, FIAT CEO and Stellantis Global CMO, Collector’s Edition
delivered the first two Fiat 500e Giorgio Armani Collector’s Edition produced in
the Mirafiori plant in Turin to Giorgio Armani, sealing the partnership between Promoting electric vehicles is crucial for a sustainable future,
the two iconic Italian Brands. and FIAT is committed to this goal. The strategy focuses on two
principles: redefining electric cars and emphasizing beauty. Beauty
FIAT and Giorgio Armani Seal Prestigious Collaboration brings joy, responsibility, and excitement to driving, making electric
cars appealing and ethically right. This fosters a shift towards
Olivier François, FIAT CEO, and Stellantis Global Chief Marketing Officer sustainability. With this vision, FIAT Centro Stile together with Armani
commented: “Today, by delivering these two limited-edition models to Giorgio Design Team created the Fiat 500e Giorgio Armani Collector’s Edition,
Armani, we seal this prestigious collaboration that has allowed us to reach merging Italian elegance with ethical commitment to change the world
levels of craftsmanship, treatment, and detailing never before seen in this in style.
segment. The 500e Giorgio Armani Collector’s Edition embodies the brand’s
vision of creating a shift in perspective towards a more sustainable world, The handover matches the vehicle’s appearance in showrooms and
harnessing the power of two renowned Italian global brands. I would like to represents an official way to honor Giorgio Armani for his trust in a
thank Giorgio Armani for being personally involved in this project.”
common vision.
E-NEWS