Strong in design, comfort, and technology: The revised Audi Q7

Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colours, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros.

From a study to a successful production model

The Audi Q7’s journey of success began in 2003 as a concept car called the Audi Pikes Peak quattro at the North American International Motor Show. Conceived as a vehicle suitable driving on all roads and moderate off-road use, the current Q7 – which has been delighting customers worldwide for 18 years – remains true to its virtues of design, technology, and functionality. The first SUV from the brand with the four rings was unveiled to the public at the 2005 Frankfurt Motor Show (IAA), just in time for the 25th anniversary of the quattro permanent four-wheel drive with Torsen center differential (40:60 front/rear torque distribution). The new “superlative” in the SUV segment, as Audi put it at the launch of the Q7, combines poise, sportiness, and versatility. Since its launch, the Audi Q7 is seen as an all-rounder that combines high prestige with a wide range of applications.

Audi Q7
Static photo,
Colour: Ascari blue metallic

Powerful, spacious, elegant: Exterior

Following the launch of the second generation with all-wheel steering in 2015 and an initial product upgrade in 2019, the new Q7 impressively shows its robust and elegant design with a second comprehensive upgrade in 2023. The largest and most versatile SUV in the lineup of the brand with the four rings features Audi’s modern design language. With its even more minimalist form, clean surfaces, and exceptionally large volume, the Q7 stands for variability in every situation.

The overhangs and wheelbase demonstrate powerful and confident proportions that are further emphasized by distinctive exterior colors and wheels. The unmistakably upright Audi Singleframe with an octagon design now impresses with vertical inlays. They feature a teardrop shape in the base exterior and come in the shape of an L in the S line exterior, as well as for the SQ7 TFSI1. This makes it clear at first glance that the vehicle is an Audi top model and clearly differentiates it from the A models. In addition, the new interplay between the grille’s contours and the headlights, now positioned higher, makes for a completely new front-end architecture that clearly emphasizes the powerful and more present appearance of the new Q7. The Q7’s self-confident appearance is underscored by the new prominent, color-framed air intakes, which are clearly integrated into the vehicle’s basic architecture.

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