Audi celebrates the 40th anniversary of Audi Sport GmbH, which emerged from quattro GmbH founded in 1983, with the Audi RS e-tron GT (combined electric power consumption in kWh/100 km [62.1 mi]: 22.1–19.8, combined CO2 emissions in g/km [g/mi]: 0) as a special edition: The ice race edition embodies a new form of individualization. This edition enriches the emotional portfolio of Audi exclusive – an offering that has delighted the brand’s distinguished clientele for some three decades now.
Audi draws its inspiration for this edition from the unique GP Ice Race in Austria. The colour tones of the world of snow are reflected on the outer skin of the body and are continued in the interior. With its basic colour. Florett silver metallic and the black carbon roof in combination with a striking foil warp, the Audi RS e-tron GT ice race edition appears magical at first sight. The colours silver and white symbolize sparkling snow crystals and ice lakes; the purple accents evoke images of shimmering ski goggles. The precise accentuations and transparent patterns harmoniously, yet excitingly, reproduce the style of mountainous winter worlds.
Exterior with unique combination of paint and foil wrap
Started in 1952 and revived in 2019, the GP Ice Race event is derived from Scandinavian skijoring, but the race cars pull the skiers and there are show and demo runs. Drifting race cars from the past and present in Zell am See create their own spectacle in a snowy mountain region. The Mankei, an alpine pasture on the Grossglockner High Alpine Road, also belongs to this world. Audi Design was inspired by this topography and its colours and created a unique piece – the Audi RS e-tron GT ice race concept. Now the designers transfer the unique associations almost unchanged into a special edition. “Combining the past, the future and mirrored sports sunglasses as a starting point, created a look that makes the Audi RS e-tron GT stand out,” said Christopher Kroener,
Colour and Trim designer. “I wanted the vehicle to pay homage to the thrilling motorsport atmosphere and the spirit of past racing legends, while looking to the future. The allusions to ice and snow add a special dimension to the design. The colour play between white and silver pays homage to the cool atmosphere. It is meant to pick up on the icy glitter and shimmer of the snow and convey the feeling of speed and dynamism experienced at the GP Ice Race during winter in Zell am See.”
Interior combines exclusivity from leather to MMI
A sporty look catches the eye right from the first glance inside: the interior appears to be that of a four-seater due to the division of colours, but is approved for five people. The seat center panels, shoulder arches and side bolsters of the leather seats are presented in diamond silver, contrasted against the black areas. This idea relies on accent colours that are applied in smaller areas, but never over the entire surface. With this, Audi exclusive has individualized the interior in coordination with the exterior and the foil wrap.
A new steering wheel, finished in a leather-Alcantara combination, has a color mark in diamond silver in the twelve o’clock position, like in racing cars. Expressive accents in the center console and dashboard, floor mats with modified RS logos and the Audi exclusive badges round off the interior of the ice race edition. The contrasting stitching in purple also subtly notices a striking exterior attribute in the interior.
