The New Peugeot E-208: Irresistible and Pleasant Driving

The E-208 became the best-selling car in Europe in 2022 and is an iconic model in the PEUGEOT range. Now it takes on a whole new dimension. The 100% electric version with a range of 208, 400 km is renewed, becoming even more irresistible thanks to its reinvented design, advanced technologies and new driveline, along with driving pleasure.

As the heir to nine generations of PEUGEOT city cars, the 208 has enjoyed uninterrupted success since its launch at the end of 2019. In just over three years, nearly 1,000 000 units of the 208 have been produced worldwide. In 2021 and 2022, the PEUGEOT 208 was the best-selling car in Europe (and in France), all segments combined.

This success is due in no small part to the success of the E-208. In 2022, the E-208 became Europe’s best-selling electric car in the B segment. In France last year, it was even the best-selling electric car across all segments.

The new PEUGEOT E-208 will go on sale in November 2023

The range will be based on three versions – ALLURE, ACTIVE, GT – and six powertrains, including the new 115 kW/156 bhp all-electric motor, offering a range of 400 km (WLTP combined cycle under approval) and the new HYBRID 100 and HYBRID 136.

Jerome Micheron, Peugeot Product Director: “Working on a model as iconic and successful as the 208 is always a tall order. Our aim was to take the design and performance of the 208 to a higher level, while preserving the soul of this model, in order to remain at the top of B-segment sales in Europe. The new 208 is more 208 than ever: more feline, more fun to drive, more technological…all-in-all, more irresistible! And more electrified, with the new electric motor offering a range of 400 km and the new HYBRID 100 and HYBRID 136“

ALLURE: an eye-catching, athletic design that’s even more irresistible

Updating an icon is never easy. The challenge facing PEUGEOT’s designers was clear how to deliver a new level of modernity and a new edge to the 208 while protecting the distinctive, irresistible allure that has made it such a success…

Matthias Hossann, Peugeot Design Director: “The PEUGEOT design team enthusiastically tackled the challenge presented by the new 208. We wanted to further assert its already strong personality, without losing the overall spirit of its design. The new front end with the new PEUGEOT light signature and, at the rear, the reinvented three-claw lights have given the design a fresh look and a more feline stance, while keeping the sculpted and athletic silhouette that customers love. “

A spectacular highlight with the new PEUGEOT signature at the front

First introduced on the 9X8 Hypercar, the new 508 and 508 SW, then recently on the new 2008. The new PEUGEOT light signature now also adorns the new E-208. The three long vertical light claws are a distinctive element of this signature and are integrated into the gloss black inserts on the bumper. They have been shifted towards the outer edge of the car and help to give the 208 a more solid, visually broader stance

All new 208s feature this new front light signature. On GT versions, this light feature goes even further: the striking effect of the three light claws is extended into the lighting function of the full LED headlamps using three independent optical modules.

A front end with a new look

All new 208 models feature the all-new front end, pushing the 208 into the new era of PEUGEOT design, with the brand’s new logo at its centre.

The grille features an evolving body-coloured pattern which blends into the bumper.  This design reflects the electrification of the range and gives the new E-208 greater poise. The grille and body are no longer compartmentalised, but form a whole, increasing visual robustness, efficiency and modernity.

A redesigned rear light signature

The new E-208 reinvents the brand’s emblematic rear light signature, comprising three juxtaposed red claws. The new model remains faithful to these three clusters, but they are now horizontal. They comprise three elegant lines of LEDs that extend the black strip around the boot lid and give the car a more commanding rear view and contribute to a perception of greater width. On the GT version, the reversing lights and indicators are also LED.

Striking new colours

Defying convention, the new E-208 looks better than ever with the new Agueda Yellow, the launch colour. Another new colour for the 208 is Selenium Grey, elegant and discreet to emphasise modernity. The new 208 is available in seven body colours: Agueda Yellow, Selenium Grey, Artense Grey, Perla Black, Banquise White, Elixir Red and Vertigo Blue. All new 208 models feature gloss black rear-view mirrors, irrespective of the colour chosen, and the GT version comes as standard with gloss black wheel arches (and, as an option, a black roof).