Nicolás Jiménez explained that he has opted for a Toyota hybrid electric car because he needs to enter the center of Madrid.
TME started selling hybrid electric vehicles in 2000 with Prius. Today, customers can choose from a range of 20 different HEV models across the Toyota and Lexus brands in Europe, which in 2019 accounted for 52% of the total sales volume, and 63% in West Europe.
Toyota’s long-term strategy to focus on hybrid electric powertrains across most of its range has allowed the company to become the leader in meeting ever tougher emissions regulations in Europe, the full hybrid technology being incredibly effective at running without emissions for the majority of the time in cities.
