An Artistic Installation that redefines the Urban Experience. The Gare du Nord (Paris) has been transformed into a futuristic stage where a mysterious 3D box has appeared, projecting majestic creatures, heralding this significant new development for PEUGEOT. The visual performance is the work of creative studio SUPERBIEN, a pioneer in the multimedia art space, merging cutting-edge technology and visual poetry.
PARIS, March 20, 2024: The true nature of the 3D projections at Gare du Nord (Paris) are revealed, in the form of the New All-Electric PEUGEOT E-5008. Something big has arrived. With features such as the Panoramic i-COCKPIT®, embedded ChatGPT, an impressive electric range of 660 km, and 7 spacious seats for a class above living space, the PEUGEOT E-5008 is ready to redefine the standards of electric family vehicles.
An Immersive Digital Campaign. The experience doesn’t stop at the Gare du Nord. A dynamic and interactive digital campaign has been deployed on social media, with 3D videos and engaging activations to prepare the public for this revelation. The 3D projection effect has been adapted to digital formats for a consistent impact.
European Visibility. In addition, the campaign benefits from a presence in DOOH (Digital Out-of-Home) across major European capitals, ensuring global visibility.
A Strategic Partnership. This campaign marks the beginning of a series of initiatives between ACCENTURE SONG and PEUGEOT, following the partnership announcement in 2023. More campaigns will follow very soon.
